Helmut Lang Parfumerie

The store, dedicated to the designer's fragrance line, was conceived as a modern interpretation of an old-world apothecary and traditional European parfumerie. The narrow entry is emphasized by a Jenny Holzer installation integrated into the top of a white, enameled-steel wall along which the customer moves into the main retail space. The space is defined by three elements drawn from the original concept developed for the flagship store: a full-height, luminous glass wall that conceals a private consultation area; a monolithic black cabinet for the display and storage of the singular product; and a long horizontal fixture with integrated cash wrap to facilitate exchange between customer and the fragrance consultant. A mirror-image, double stair descends along with enameled-steel wall to the lower level, leading to the product development offices.