MoMA Design Store | Tokyo

The design for the museum's first retail store located outside of the United States is notable for the clever use of movable display fixtures that allows for a variety of configurations. Responding to the 'swirl' concept of the base building (designed by MVRDV) both display elements and lighting align with the shifting geometry of the building. Perimeter steel display walls frame two main areas: one defined by a series of tall fixtures; the other by a field of low fixtures. The low fixtures are mounted on tracks set flush with the floor. By moving them to one side, informal lectures and performances can be held in the store. The cash-wrap station is formed by a bold gesture of bent steel. The environmental graphics of the store were designed in conjunction with 2x4, and consist of a moiré graphic scheme printed onto glass.